Just Juice
A Juice Company
Just Juice Project Overview
Just Juice is a passion project that emerged from my ambition to integrate diverse elements into a single creative endeavor. This project encompasses various components such as a secondary logo, an illustrative pattern, unique designs, marketing materials, and other creative elements.
Just Juice distinguishes itself as a juice company specializing in 100% Organic fruit juices. The vision behind Just Juice was to establish a brand that breaks away from the conventional norms in the industry. While most juice companies opt for either a traditional design featuring fruits and leaves or a sleek and minimalist approach emphasizing the health aspect, Just Juice merges these two concepts into a unique identity.
Services
Branding
Graphic Design
Year
2022
Programs
Adobe Photoshop
Adobe Illustrator
Product Design
The Primary Logo
The main logo of Just Juice is an embodiment of familiarity, personalized touch, and fluidity in design. At its core is the letter J, which is cleverly utilized to signify both the Just and the Juice in the brand name.
This customized J resembles a bottle or cup of juice, with its top and stem mirroring a straw and the rim of the container. The wavy stem of the J embodies the flowing nature of juice, adding a dynamic and playful element to the logo's overall aesthetic.
Illustrations
Illustrations were carefully crafted for the brand to visually capture the essence of each Juice flavor, doubling as a striking pattern.
Embracing a simplistic approach, the designs aimed to maintain a delicate balance between minimalism and recognizability. By infusing the artwork with hand-drawn white outlines, incomplete strokes, and varying line thicknesses, I ensured a cohesive style that harmonized with the brand's primary logo.
The Sticker
For the sticker design, I decided to incorporate the secondary logo along with a touch of the brand pattern to create stickers.
These stickers are versatile and suitable for various purposes such as adding a playful element to packaging or decorating the caps of juice bottles.