Foamo: A Brand Creation Project
Foamo is a creative brief for a business specializing in selling foaming gel body wash targeted toward teenage girls and young adults. The primary goal of the project was to establish a brand that appeals to customers within the 12-18 age range. Key emphasis was placed on crafting a unique brand identity suitable for social media promotion, product design, and overall brand representation.
Throughout the development of this project, the focus was on infusing a sense of fun and vibrancy, combined with a touch of simplicity, cleanliness, and sophistication to deliver a well-rounded brand image.
Services
Brand Identity
Product Design
Credits
Creative Brief: Abi Connick
Year
2023
Programs
Adobe Illustrator
Adobe Photoshop
Color Scheme
I chose a bright but muted color scheme for this foaming gel body wash to strike a balance between vibrancy and sophistication. The bright tones inject a sense of energy and playfulness, evoking a refreshing and energizing feeling during use. On the other hand, the muted hues add a touch of elegance and subtlety, making the product visually appealing and suitable for a wider range of consumers. This combination of bright and muted colors creates a modern and versatile look that can attract attention while conveying a sense of quality and sophistication.
Product Mockups
Bottle Packaging
When designing the bottle, a detailed focus was placed on incorporating the brand's unique color palette, guaranteeing it stands out prominently in stores. The vibrant and calming hues were chosen to captivate individuals in search of visually appealing and tranquil bottles. In addition, the diverse range of colors aids in differentiating each fragrance variation distinctively, streamlining the selection process for customers based on their desired scent preference.
Box Packaging
In developing the box packaging design for PR and product collections, our main goal was to capture the brand's core identity by combining elements of playfulness and minimalism. The box showcases a calming muted pink color scheme and proudly showcases the brand's distinctive pattern. Additionally, we strived to incorporate uplifting messages or praises for the recipient, enriching their unwrapping moment with positivity and warmth.
